International
Market Research Consultancy
Contact Us
contact usAbout Droplet
Droplet is an independent qualitative market research consultancy – our focus is to deliver clients nimble, bespoke ways to answer the key questions facing their business.
With a global perspective and deep industry expertise, we provide insightful, strategic, and flexible research solutions to help clients understand and connect with their audiences.
We are committed to delivering high-quality, in-depth qualitative research that empowers client-partners with actionable insights.
Working internationally is in our DNA. With footholds in the San Francisco Bay Area and London, Droplet conducts work across the US (and far beyond).
With a global perspective and deep industry expertise, we provide insightful, strategic, and flexible research solutions to help clients understand and connect with their audiences.
We are committed to delivering high-quality, in-depth qualitative research that empowers client-partners with actionable insights.
Working internationally is in our DNA. With footholds in the San Francisco Bay Area and London, Droplet conducts work across the US (and far beyond).
what we do
Design. Execute. Deliver learning.
We work with the full range of qualitative methodologies (in-person and online) and collaborate with our trusted partners for when a study involves quantitative components.
Focus Group Discussions
Personal in-dpeth Interviews
In-home/Ethnographic Methodologies
(these are a specialism and a particular passion)
Hybrid-gang Surveys
Home Use Tests
Co-creation Workshops
We work with the full range of qualitative methodologies (in-person and online) and collaborate with our trusted partners for when a study involves quantitative components.
Core Approaches
- Brand positioning and development
- Product research: U&A, design evaluations, product development
- Category research and consumer decision-making journeys
- Cultural insights
- Creative development and communications checks
- UX/UI evaluations
Global + Local
Droplet works globally; dozens of countries and across six continents.
- We work internationally because we love it.
- We work internationally because we have done so since our first project in 2007.
- We work internationally because our extended team is international.
- It’s our nature.
And we consult with international clients to help them better understand not only the local preferences and ways, but also the cultural context/reasons that influence those preferences.
From our base in The San Francisco Bay Area, we work from coast-to-coast across all 50 US States and help bridge gaps for our clients. Whether a project calls for focus groups in NYC, Chicago, and LA, or in-home interviews in Kansas and Utah, and small-town Texas.
Who
Ali Sepahi is the founder of Droplet and has over 20 years of international market research
experience. Ali started his career his career at The Research Business International in London before becoming a founding director at Spinach. He also spent time at Greenberg Brand Strategy (Berkeley, CA).
Ali established Droplet in 2007 in the San Francisco Bay Area and focuses on both US and international markets - he has moderated focus groups, interview and workshops across a wide variety of sectors with consumer and business-to-business audiences.
Droplet’s extended team includes dedicated project managers, as well as additional resourced for moderation, analysis and reporting. We also have an established network of trusted partners for quantitative support, videography, simultaneous translation services into English.
